Automated assistant for support and sales on Wix e-commerce: the Vivi Araujo Ejg case
Vivi Araujo Ejg set up an assistant on WhatsApp for automated customer service, sales consulting, and after-sales support integrated with Wix.
Purpose and outcome: Improved response agility, efficient support during the purchase process and after-sales, and reduced need for human intervention in routine interactions.
How Vivi Araujo Ejg structured this operation on WhatsApp.
Vivi Araujo Ejg is an online store hosted on the Wix platform that sells products online and sought to automate customer service to improve the shopping and support experience. Implement a assistant that answered questions, assisted with the purchase process, and provided post-sale support, reducing the need for human agents and speeding up customer contact.
The assistant operates on WhatsApp with a professional, direct tone; it answers questions, helps with product lookups and the checkout process, and provides post-sale support by checking orders and deliveries. Human support is triggered in cases of explicit request, dissatisfaction, or issues requiring internal review.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Automate customer service for a Wix e-commerce, ensuring the assistant can effectively assist with purchases and support, as well as correctly identify when to hand off to human agents. Assistant setup with active Sales Consultant and After-sales Support modules, integration with Wix, mandatory data collection for checkout, handoff rules for human support, and use of media interpretation to enhance interaction via WhatsApp.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of direct integration with the e-commerce platform to improve the customer experience.
Importance of clear rules for transitioning to human support to ensure satisfaction.
Professional, direct tone value for efficient communication in automated support.
Monitor assistant performance for fine-tuning, expand features based on customer feedback, and explore new integrations to enrich the user experience.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.