Sales assistant that suggests products and provides after-sales support via WhatsApp: the Ehraiz case
Ehraiz set up an assistant for sales and support via WhatsApp, integrating sales consultancy and after-sales features.
Purpose and outcome: Improvement to automated WhatsApp support, with active assistance for sales and after-sales, providing a smoother and more efficient experience for Ehraiz customers.
How Ehraiz structured this operation on WhatsApp.
Ehraiz is an online store specializing in natural hair care products, selling and delivering throughout Brazil, that sought to expand and speed up customer service and sales via WhatsApp. Increase sales through WhatsApp using an assistant that suggests products and provides support, improving the customer experience and streamlining the purchase process.
The assistant uses a commercial and persuasive tone, suggests products when appropriate, and conducts the interaction in stages. It has rules to escalate the customer to human support for specific requests, dissatisfaction, or special requirements.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Set up an assistant that can sell and provide efficient support via WhatsApp, maintaining a commercial tone and knowing when to escalate to human agents for more complex cases. Configure the assistant with active Sales Consultant, Post-Sales Support, and media interpretation capabilities, with clear rules for transfer to human support, as well as a persuasive and commercial tone to stimulate sales.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of combining sales and support into a single assistant
Importance of clear rules for escalation to human support
Media interpretation value to enrich customer service
Benefits of a commercial and persuasive tone to boost engagement
Monitor the assistant’s performance for fine-tuning, expand integrations, and explore new features to further increase customer conversion and satisfaction.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.