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Efficient automated support with WhatsApp integration: the Kleveland case

Kleveland implemented an automated WhatsApp assistant for technical support, integrating advanced features to enhance the customer experience.

SaaS Technical support Automated support WhatsApp Media interpretation wppmarketing

Purpose and outcome: Faster, more organized support with automated assistance that maintains quality and allows human intervention in critical cases, improving the customer experience.

How Kleveland structured this operation on WhatsApp.

Kleveland is an Argentine company that provides SaaS solutions and technical support, aiming to optimize customer service via WhatsApp. Automate customer service for inquiries and technical support while maintaining a direct and efficient channel through WhatsApp.

The assistant automatically responds to inquiries in a professional and direct tone, interprets images, audio, and links sent by the customer, and forwards to human support in cases of dissatisfaction, explicit request, special negotiations, or matters requiring internal review.

01 24/7 automated support
02 Image, audio and link interpretation
03 Efficient routing to human support
04 Email notifications and digests

The strategy of Multimodal AI applied to the company's objective.

See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.

Improve the efficiency and quality of technical support via WhatsApp by ensuring fast, appropriate responses while preserving the human touch when needed. Configure an automated assistant capable of interpreting media, implement clear rules for escalation to human agents, enable email notifications, and collect essential support data.

How the flow of Multimodal AI works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team fit into the journey.

01
Client initiates contact via WhatsApp Entry point of the journey configured by the company.
02
Assistant answers questions in a professional, direct tone Step connected to the objective and the conversation history.
03
Interprets uploaded media for better understanding of the issue Step connected to the objective and the conversation history.
04
Triggers initiate transfer to human support when necessary Step connected to the objective and the conversation history.
05
Notifications and summaries are sent to the support team Step connected to the objective and the conversation history.

Next steps for this operation.

Importance of clear rules for escalation to human support

Integration value for media interpretation for technical support

Benefits of mandatory data collection for ticket management

Need to maintain a professional and concise tone for greater efficiency

Assess the expansion of the assistant’s capabilities to include additional features and further optimize the support workflow based on user feedback.

Want to set up a similar operation on your company's WhatsApp Business?

Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.

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