Commercial automation and efficient support via WhatsApp for Makit Connect
Makit Connect has implemented a WhatsApp assistant with sales, support, and human service to improve the customer experience.
Purpose and outcome: Improved customer experience with automated sales and support, streamlining the purchasing process and resolving inquiries without any loss of quality.
How Makit Connect structured this operation on WhatsApp.
Makit Connect offers digital services such as photo restoration and editing, as well as online product sales in Cameroon, with delivery and payment via OM and MOM. Increase sales through WhatsApp and improve customer service with after-sales support and human assistance when needed.
The assistant on WhatsApp suggests products during the conversation, captures and qualifies leads by asking for email, interprets images and audio sent, checks orders and deliveries, and hands over to human support in cases of dissatisfaction, special requests, or technical questions.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Provide agile, personalized service to customers seeking both products and digital services, ensuring efficient support and a smooth handoff to human agents when necessary. Implementation of a WhatsApp assistant with modules for sales, support, lead capture, and human-assisted service configured to respond automatically and transfer according to specific rules.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of clear rules for escalation to human support
Value of integrating multiple modules for a complete experience
Benefit of media interpretation for personalized service
Need to maintain a commercial and persuasive tone aligned with the audience
Monitor the assistant's performance to fine-tune transfer rules and expand integrations to other sales and payment platforms.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.