Commercial automation and efficient support via WhatsApp for Makit Connect
Makit Connect implemented a WhatsApp assistant with sales, support, and human service to improve the customer experience.
Summary: Improvement in customer experience with automated commercial support and assistance, facilitating the purchase process and resolving doubts without loss of quality.
A feature connected to the customer's real routine.
Makit Connect offers digital services such as restaurant and photo editing, as well as online product sales on Camarões, with delivery and payment via OM and MOM. Increase sales through WhatsApp and improve customer support with post-sale support and human support when necessary.
The WhatsApp assistant suggests products during the conversation, captures and qualifies leads by requesting email, interprets images and sent audios, checks orders and deliveries, and transfers to human support in cases of dissatisfaction, special requests or technical doubts.
The project transforms conversation into an operational process.
The case shows the objective, module used, and experience created on WhatsApp, without relying on internal metrics.
Serve customers quickly and personally who seek both products and digital services, ensuring efficient support and smooth transition to human support when necessary. Implementation of WhatsApp assistant with modules for sales, support, lead capture, and human support configured to respond automatically and transfer according to specific rules.
How it works for the customer.
The page translates the usage flow into a clear public narrative, without the feel of an internal manual.
Next steps of the setup.
Importance of clear rules for transfer to human support
Value of integrating multiple modules for a complete experience
Benefit of media interpretation for personalized support
Need to keep a commercial and persuasive tone aligned with the audience
Monitor the assistant's performance for fine-tuning transfer rules and expand integrations to other sales and payment platforms.
Want to apply AI in your company's WhatsApp?
Whatsplaid structures chatbot, support, leads, internal tickets, knowledge base, and integrations for the brand's real operation.