Automated support integrated with e-commerce for sales and effective support
Outlet Imports Shoes optimized support with WhatsPlaid assistant integrated with Nuvemshop.
Objective and result: Improvement in customer experience with agile and personalized service, efficient post-sale support, and increased operational efficiency by automating repetitive processes, while maintaining the possibility of human intervention in complex cases.
How Outlet Imports Shoes structured this operation on WhatsApp.
Outlet Imports Shoes is an online store specializing in the online sale of sports shoes and accessories from renowned brands, using the Nuvemshop platform to manage its e-commerce. Automate customer service, offering post-sale support, product consulting, and lead capture to increase efficiency and improve user experience.
The assistant was configured with a professional and direct tone, operating in five steps for automatic service. Includes features to suggest products during the conversation, capture email for lead qualification, product and cart consultation with checkout completion, as well as support for order tracking and post-sale information. Transition to human service occurs in cases of direct request, dissatisfaction, special negotiation requests, or questions requiring internal analysis.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Efficiently serve the large volume of customers interested in various products and offer personalized support without overloading the human team, maintaining quality and agility in service. Implementation of the WhatsPlaid assistant with multiple modules configured for automation of service, direct integration with e-commerce for order consultation and management, qualified lead capture, and escalation rules for human service when necessary.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of direct integration with the e-commerce platform for efficiency
Relevance of clear rules for transition to human support
Benefits of automatic lead capture for qualification and follow-up
Need for detailed configuration for collecting essential data
Continuously monitor the assistant's performance, adjust service flows based on user feedback, and explore new integrations to expand functionalities, such as behavior analysis and personalized promotions.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.