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Intelligent assistant for sales and support on the Climatizadores Perferro e-commerce site

Climatizadores Perferro integrated the Whatsplaid assistant to automate sales and support via WhatsApp.

E-commerce Sales Consultant After-sales Support WhatsApp Nuvemshop Atendimento Automático

Purpose and outcome: Professional automated atendimento that assists customers with questions, sales and support, with proper handoff to human agents, improving the consumer experience in the online store.

How Climatizadores Perferro structured this operation on WhatsApp.

Climatizadores Perferro is an online store selling products on the Nuvemshop platform, focused on air coolers and related equipment. Automate customer service to answer questions, assist with purchases, and provide post-sale support with efficiency and professionalism.

The assistant has been configured to operate via WhatsApp with a professional and direct tone, answering questions and consulting products in the e-commerce store. The Sales Advisor module allows product inquiries and assists with order completion, requiring name, email, and phone number to finalize the purchase. The After‑sales Support module handles inquiries about orders and deliveries. Transfer to human support occurs in cases of explicit request, dissatisfaction, requests for special negotiation, or matters that require internal review.

01 Professional and direct automated support
02 Integrated product lookup for e-commerce
03 Assistance with completing the purchase by collecting essential data
04 Post-sales support for order and delivery inquiries

The strategy of AI for sales applied to the company's objective.

See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.

Ensure efficient, professional automated support for an e-commerce store selling climate control systems, covering inquiries, sales and post-sales support, while preserving human-quality service when needed. Implement the Whatsplaid assistant configured with Sales Consultant and Post-Sales Support modules, integrate with Nuvemshop, enforce mandatory data collection at checkout, and define transfer rules for human assistance in specific situations.

How the flow of AI for sales works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team fit into the journey.

01
Customer interacts via WhatsApp with the configured assistant Entry point of the journey configured by the company.
02
Assistant answers questions and looks up products in the Nuvemshop catalog Step connected to the objective and the conversation history.
03
Helps assemble the cart and complete the order with required information Step connected to the objective and the conversation history.
04
Provides support for order and delivery inquiries after purchase Step connected to the objective and the conversation history.
05
Escalates to human support when necessary Step connected to the objective and the conversation history.

Next steps for this operation.

Importance of clear rules for escalation to human support

Direct integration value with the e-commerce platform for accurate queries

Need to collect essential data to securely complete orders

Benefits of combining sales and support modules for end-to-end service

Monitor the assistant's performance, adjust settings based on customer feedback, and explore enabling additional features such as media interpretation to enhance support.

Want to set up a similar operation on your company's WhatsApp Business?

Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.

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