Consultative assistant that boosts sales and after-sales support via WhatsApp: the Belashape case
Belashape set up an assistant on WhatsApp for consultative sales of natural supplements, with integrated human support and after-sales service.
Purpose and outcome: An assistant capable of guiding the customer from diagnosis to purchase closure in a consultative manner, with integrated post-sale support and human assistance triggered at the right moments, improving the customer experience and optimizing the sales process.
How Belashape structured this operation on WhatsApp.
Belashape is a Brazilian company that sells natural supplements for healthy weight loss, with an online store on the Nuvemshop platform, focused on a female audience. Increase sales of natural supplements via WhatsApp by offering consultative, personalized, and speedy service, as well as ensuring post-sale support and handoff to human agents when necessary.
The assistant starts the conversation with open-ended questions to understand the customer's needs, performs diagnostics to identify the real pain point, presents suitable products with clear explanations, handles objections with prepared responses, and closes the sale by directing the customer to complete the purchase on the website or WhatsApp. The assistant also provides post-sale support and transfers to human agents in cases of dissatisfaction, technical questions, or special requests.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Create an automated support experience that is consultative, fast, and able to handle common objections, while ensuring a human experience when necessary, without losing focus on sales and efficient support. Detailed assistant configuration with a step-by-step service script, use of the Sales Consultant feature to recommend products based on the customer's profile, integration with after-sales support for order lookup, and a Human Support module enabled with rules for automatic transfer and email notifications.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of a structured script for consultative selling
Value of the integration between automated sales and human support
Effectiveness of a professional, direct tone for supplement customers
Need for clear rules on transfer and support
Monitor the assistant's performance to adjust scripts and transfer rules, expand the knowledge base to support frequent questions, and explore new integrations to improve the shopping and after-sales experience.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.