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Efficient automated customer service for e-commerce via WhatsApp

Kairos Flow Store configured a WhatsPlaid assistant for automatic service and checkout support, integrating media features and human support when necessary.

E-commerce Automated atendimento WhatsApp WPPMarketing Automated checkout Multimedia support

Objective and result: Improving the customer experience with agile service and personalized support, facilitating the purchase process and increasing support efficiency via WhatsApp.

How Kairos Flow Store structured this operation on WhatsApp.

Kairos Flow Store is an online store in Colombia that uses WhatsApp as the main channel for marketing and customer service, aiming to improve the shopping experience and streamline support. Automate customer service via WhatsApp to answer questions, collect essential information, and facilitate the checkout process, in addition to ensuring human support when necessary.

The assistant was configured to automatically answer frequently asked questions, request data such as email, name, and phone number for the purchase process, integrate features that interpret images, audio, and links sent by the customer, and forward to human support in cases of dissatisfaction, special requests, or complex questions.

01 24/7 automated support
02 Data collection for checkout
03 Multimedia support
04 On-demand human support

The strategy of Automated atendimento applied to the company's goal.

See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.

Ensure quick and efficient support via WhatsApp, maintaining support quality and facilitating the purchase process without losing human contact when necessary. Assistant configuration with modules for mandatory information collection at checkout, email notifications, sending support summaries, and clear rules for transferring to human support in specific situations.

How the flow of Automated atendimento works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team come into the journey.

01
The assistant automatically responds to frequently asked questions Entry point of the journey configured by the company.
02
Requests email, name, and phone number to complete the order Step connected to the goal and conversation history.
03
Interprets images, audio, and links sent by customers Step connected to the goal and conversation history.
04
Escalates to human support in specific cases Step connected to the goal and conversation history.
05
Sends notifications and summaries via email to the team Step connected to the goal and conversation history.

Next steps of this operation.

Importance of clear rules for transfer to human support

Value of multimedia integration for better customer understanding

Need to collect essential data to facilitate checkout

Benefits of automatic notifications for the support team

Monitor assistant performance, adjust flows based on customer feedback, and explore new integrations to expand functionalities and customization.

Want to structure a similar operation on WhatsApp?

Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.

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