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Professional sales and post-sales assistant at Pickeasy

Pickeasy set up an automated WhatsApp assistant for sales and support, integrating with Wix and optimizing the customer experience.

E-commerce Sales Consultant After-sales Support WhatsApp Wix Atendimento Automático

Purpose and outcome: Improved customer experience with faster responses and integrated support, streamlining the purchase and post-sale process without compromising service quality.

How Pickeasy structured this operation on WhatsApp.

Pickeasy is an online store based in the United Kingdom that uses the Wix platform to sell a variety of products. It provides professional, automated, and direct customer service to answer customer questions, assist with the purchasing process, and deliver integrated post-sale support.

The assistant operates on WhatsApp with features to interpret uploaded media, check available products, manage the cart, and complete purchases via Wix checkout. It also provides post-sale support by consulting order and delivery information. The tone is professional and direct, and human support is engaged for cases of dissatisfaction, special requests, or complex inquiries.

01 Professional and direct automated support
02 Assistance with product inquiry and purchase
03 Integrated post-sale support for orders and deliveries
04 Efficient handoff to human support when needed

The strategy of AI for sales applied to the company's objective.

See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.

Ensure an efficient automated service that assists with sales and support, maintaining quality and knowing when to escalate to human agents. Configure the assistant with Sales Consultant and Post-Sale Support modules, enabling features for cart management, collection of essential customer data, and handoff rules for cases that require internal review or indicate customer dissatisfaction.

How the flow of AI for sales works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team fit into the journey.

01
Customer interacts via WhatsApp with the assistant Entry point of the journey configured by the company.
02
Assistant interprets media and answers questions Step connected to the objective and the conversation history.
03
Query products and manage cart with mandatory data Step connected to the objective and the conversation history.
04
Completes purchase via Wix checkout Step connected to the objective and the conversation history.
05
Provides after-sales support by looking up orders Step connected to the objective and the conversation history.
06
Forward to human support in specific cases Step connected to the objective and the conversation history.

Next steps for this operation.

Importance of collecting essential data before checkout completion

Value of the direct integration with the Wix platform for e-commerce management

Need for clear rules for handoff to human support

Benefits of a professional, direct tone for the target audience

Monitor assistant performance and adjust settings to scale capabilities and improve automation based on customer feedback.

Want to set up a similar operation on your company's WhatsApp Business?

Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.

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