Automated support and integrated sales advisor for Wix e-commerce: the Wr Matrizes case
Wr Matrizes implemented Whatsplaid assistant for automated customer service and sales support on WhatsApp, integrated with the Wix store.
Purpose and outcome: Assistant configured for efficient automated support, with support for completing purchases and post-sale service, improving the customer experience and optimizing the support flow on WhatsApp.
How Wr Matrices structured this operation on WhatsApp.
Wr Matrizes is an online store that sells products via the Wix platform, seeking to improve customer service and support via WhatsApp. Automate customer service to clarify doubts, assist with the purchase process, and provide post-sale support, maintaining a professional and direct tone.
The assistant operates on WhatsApp, automatically answering customer questions, providing sales consulting with queries to the e-commerce catalog, and offering post-sale support for orders and deliveries. It has rules to transfer to human support in cases of dissatisfaction, special requests, or questions that require internal review.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure fast and efficient customer service on WhatsApp for the online store, maintaining quality and professionalism, and integrate the assistant with the Wix e-commerce system. Configure the Whatsplaid assistant with Sales Consultant and After‑sales Support modules, enabling collection of essential data to complete orders and rules for handing over to human agents in specific situations.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of direct integration with the e-commerce platform
Need for clear rules for transfer to human support
Value of a professional, direct tone for the target audience
Collection of essential data to streamline the purchase process
Monitor the assistant's performance, adjust handoff rules, and explore additional features to expand support and personalization of service.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.