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Automatic atendimento e checkout integrado via WhatsApp

Titibum implemented WhatsPlaid assistant for professional service and checkout via WhatsApp.

E-commerce Automated atendimento Checkout via WhatsApp Integração WPPMarketing Kids fashion Virtual assistant

Objective and result: Improvement in customer experience with quick and automated service, support for the purchase process via WhatsApp, and the possibility of human intervention in complex cases.

How Titibum | Children's Fashion structured this operation on WhatsApp.

Titibum is an online kids fashion store that makes online sales and aims to improve the customer experience on WhatsApp with agile service and support for the purchase process. Automate customer service to answer questions and facilitate the checkout process directly through WhatsApp, maintaining a professional and straightforward tone.

The assistant automatically responds to customer questions, requests essential information such as name, email, and phone number for checkout, and forwards to human support in specific cases such as dissatisfaction or special orders.

01 24/7 automated support
02 Quick and professional responses
03 Facilitation of the checkout process
04 Multimedia support via WhatsApp

The strategy of Automated atendimento applied to the company's goal.

See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.

Ensure efficient and professional service that answers questions and guides the customer to complete the purchase via WhatsApp, without losing quality and with human support when necessary. Assistant configuration with active features for data collection at checkout, triggers for transfer to human support, and use of the image, audio, and link interpretation module for better customer support.

How the flow of Automated atendimento works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team come into the journey.

01
Customer initiates contact via WhatsApp Entry point of the journey configured by the company.
02
Assistant automatically responds to questions Step connected to the goal and conversation history.
03
Requests information for checkout (name, email, phone) Step connected to the goal and conversation history.
04
Interprets media sent by the customer Step connected to the goal and conversation history.
05
Escalates to human support in specific cases Step connected to the goal and conversation history.

Next steps of this operation.

Importance of clear triggers for transfer to human support

Value of multimedia support for better understanding of demands

Need to collect essential data for integrated checkout

Monitor the assistant's performance for fine-tuning, explore additional integrations to expand functionalities, and extend the use of the assistant to other stages of the sales funnel.

Want to structure a similar operation on WhatsApp?

Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.

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