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Professional virtual assistant for support and sales at Pousada Do Rodrigo

Pousada Do Rodrigo implemented an automated assistant on WhatsApp for customer service, post-sales support, and sales consulting integrated with Wix.

Tourism and hospitality Sales Consultant After-sales Support WhatsApp Automation Wix

Purpose and outcome: Improved customer experience with professional, direct automated service, efficient support, and facilitation of the booking and inquiry process, while maintaining the option for human assistance in specific situations.

How Pousada Do Rodrigo structured this operation on WhatsApp.

Pousada Do Rodrigo, located in Brazil, uses the Wix platform for its e-commerce and sought to automate WhatsApp customer service to improve client support and streamline the reservation and inquiry process. The goal was to automate customer service via WhatsApp with a focus on answering questions, providing post-sale support, and assisting the sales process without human intervention, except in specific cases.

The assistant has been configured to operate with a professional, direct tone, answering common questions, consulting about available products and services, and providing post-sale support. Human assistance is engaged when the customer requests it, shows dissatisfaction, asks for a special negotiation, or asks questions that require internal review.

01 24/7 automated support
02 Efficient after-sales support
03 Purchase and booking assistance
04 Professional and direct response

The strategy of AI for sales applied to the company's objective.

See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.

Ensure fast, efficient customer service for the guesthouse via WhatsApp, covering inquiries, support and sales without sacrificing quality and preserving the option for human assistance when needed. Implement a virtual assistant with multiple active features: a sales advisor to assist purchases, post‑sales support for order and delivery inquiries, and media interpretation. Configure rules to transfer to human agents for critical cases.

How the flow of AI for sales works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team fit into the journey.

01
The customer interacts via WhatsApp with the virtual assistant Entry point of the journey configured by the company.
02
The assistant answers common questions and assists with sales Step connected to the objective and the conversation history.
03
Browse products and services integrated with Wix Step connected to the objective and the conversation history.
04
Supports after-sales with information about orders and deliveries Step connected to the objective and the conversation history.
05
Forward to human support in specific cases Step connected to the objective and the conversation history.

Next steps for this operation.

Importance of clear rules for escalation to human support

Integration value with e-commerce platform for sales consulting

Benefits of a professional, direct tone for the hospitality sector

Automation efficiency combined with human support in critical situations

Monitor assistant performance for fine-tuning, expand integration with other e-commerce tools, and explore new features to increase automation and customer satisfaction.

Want to set up a similar operation on your company's WhatsApp Business?

Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.

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