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WhatsPlaid Assistant optimizes service and support in Nivalli Cosméticos e-commerce

Nivalli Cosmetics implemented WhatsPlaid assistant for automatic service, sales consulting, and post-sale support integrated with Nuvemshop.

E-commerce Sales Consultant After-sales Support WhatsApp Nuvemshop Atendimento Automatizado

Objective and result: Improvement in customer experience with agile and automated service, efficient support during purchase and post-sale, and optimization of the service flow with intelligent transfer to humans.

How Nivalli Cosmetics structured this operation on WhatsApp.

Nivalli Cosméticos is an online cosmetics store operating on the Nuvemshop platform, aiming to improve customer service and support via WhatsApp. Automate customer service to answer questions, assist with purchases, and provide post-sale support, reducing the need for human assistance and speeding up the process.

The assistant was configured to operate on WhatsApp with a professional and direct tone, answering questions and helping the customer during the purchase with the Sales Consultant module. The cart allows completing the purchase with mandatory collection of name, email, and phone. The Post-sale Support module checks orders and deliveries. Transfer rules for human assistance are triggered in cases of explicit request, dissatisfaction, special negotiation requests, or complex questions.

01 Automated support 24/7
02 Assists in choosing and purchasing products
03 Quick order and delivery inquiry
04 Efficient transfer to human support when necessary

The strategy of Sales Consultant applied to the company's goal.

See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.

Efficiently serve cosmetics e-commerce customers via WhatsApp, answering frequent questions, assisting with purchases, and providing post-sale support without overloading the human team. Implementation of the WhatsPlaid assistant with integrated features for product inquiry, cart management, and post-sale support, configured to collect essential data and transfer to human assistance when necessary.

How the flow of Sales Consultant works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team come into the journey.

01
The customer initiates contact via WhatsApp Entry point of the journey configured by the company.
02
The assistant answers questions and offers sales consulting Step connected to the goal and conversation history.
03
The customer can assemble the cart and complete the purchase Step connected to the goal and conversation history.
04
Post-sale support checks orders and delivery status Step connected to the goal and conversation history.
05
Handoff rules transfer to human in specific cases Step connected to the goal and conversation history.

Next steps of this operation.

Importance of collecting essential data to complete the purchase

Clear rules for transfer ensure quality service

Integration with e-commerce platform improves customer experience

Monitor the assistant's performance, adjust flows based on customer feedback, and explore new integrations to expand automated service functionalities.

Want to structure a similar operation on WhatsApp?

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