Assistant configured for professional sales and support via WhatsApp: the Maquimp case
Maquimp uses a WhatsApp assistant for sales, inquiries, and efficient human support.
Purpose and outcome: Assistant configured to handle inquiries, qualify leads, and route to human support according to rules, providing a professional sales and support workflow via WhatsApp.
How Maquimp structured this operation on WhatsApp.
Company with over 25 years in the market of products for identification, signage and industrial safety, serving customers throughout Brazil with headquarters in São Paulo. Facilitate sales via WhatsApp by answering questions, capturing contacts and providing human support when necessary.
The assistant answers questions professionally and directly, captures the customer’s email for qualification, offers product consultation, and assists in completing the order by collecting name, email, and phone number. When the customer requests human support, expresses dissatisfaction, or asks questions that require internal review, the conversation is transferred to an agent via WhatsApp with email notifications and a summary of the interaction.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Serve customers with fast, accurate responses, qualifying leads and ensuring human support when needed, without compromising service quality. Implementation of the assistant with modules for sales consultant, lead capture, knowledge base, and human support configured with specific rules for transfer and notifications, as well as collection of essential data for order completion.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of clear rules for escalation to human support
Value of collecting essential data for customer qualification
Benefit of integrating multiple modules for comprehensive service
Need to maintain a professional and direct tone for an industrial audience
Monitor assistant performance, adjust responses and rules based on customer feedback, and explore future integrations to expand capabilities.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.