Automated service and sales consultant integrated with Wix
Imprimapix integrated WhatsPlaid assistant for professional service and customer support in its Wix store.
Objective and result: Configured assistant for effective automated service, with customer support during purchase and post-sale, ensuring an organized flow between virtual and human support, enhancing the customer experience in the online store.
How the company structured its operation on WhatsApp.
Imprimapix is an online store of graphic products operating via Wix, focused on online sales and customer support through WhatsApp. Offering professional and direct automated support, answering customer questions, assisting in the purchase process, and providing efficient post-sale support.
The assistant initially operates in automated service with a professional tone, answers questions without trying to sell directly, and uses transfer rules for human support when necessary. The Sales Consultant checks available products in the e-commerce and assists the customer during the purchase, with order completion directed to the Wix checkout, requiring name, email, and phone. Post-sale support allows inquiries about orders and deliveries.
The strategy applied to achieve the goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure efficient and professional automated support that answers questions without forcing sales, and knows how to direct to human support in complex or dissatisfied situations, maintaining a positive customer experience. Assistant configuration with a professional tone and goal of only answering questions, activation of the Sales Consultant with order completion at Wix checkout, requirement of basic customer data to finalize the order, and specific rules for transfer to human support. Additionally, activation of post-sale support for order and delivery inquiries.
How this operation works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of a professional and objective tone for automated support
Value of direct integration with the e-commerce platform for smooth purchasing
Need for clear rules for transfer to human support
Benefits of active post-sale support for customer satisfaction
Monitor the assistant's performance for possible adjustments in transfer rules and explore new integrations to expand support functionalities.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.