Boost sales and support with an integrated WhatsApp assistant for e-commerce: the Imperium Stores case
Imperium Stores set up the Whatsplaid assistant for sales and support via WhatsApp, integrating features for sales consulting, lead capture, and post-sale service.
Purpose and outcome: Improved customer experience with fast, personalized support via WhatsApp, increased efficiency in sales and support processes, and automatic lead qualification.
How Imperium Stores structured this operation on WhatsApp.
Imperium Stores is an online product store hosted on the Shopify platform, operating in English and using GBP currency. The goal was to increase sales and improve support via WhatsApp by integrating the assistant with the Wix e-commerce. Facilitate sales through WhatsApp with automated support that suggests products, captures qualified leads and provides efficient post-sale support.
The assistant operates on WhatsApp with a commercial and persuasive tone, suggests products based on the context of the conversation, captures the customer’s email for qualification, and checks orders for support. It has rules for transferring to human support in cases of dissatisfaction, requests for special negotiation, or questions that require internal review.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Automate the sales and after-sales process via WhatsApp, ensuring efficient service, lead qualification, and fast support—without losing personalization and the ability for human negotiation when needed. Configure the assistant with modules for a sales consultant, lead capture via a mandatory email question, integrated after-sales support tied to the order system, and specific rules for transferring to a human agent in critical situations.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of direct integration with e-commerce platform
Value of automatic lead scoring for sales
Need for clear rules for human handoff
Benefits of a commercial and persuasive tone for engagement
Monitor assistant performance, adjust flows for greater personalization, expand integrations, and explore additional features such as a knowledge base for frequently asked questions.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.