24/7 service with intelligent suggestions and transfer to human
Alura uses a WhatsPlaid assistant for 24-hour atendimento, suggesting shaping shorts and reaffirming bodysuits, and transferring to human according to rules.
Objective and result: 24-hour automated service that improves the customer experience, with human support available when necessary, facilitating sales and support for Alura.
How Alura structured this operation on WhatsApp.
Alura is an Argentine company that sells shaping shorts and firming bodysuits via Nuvemshop, with guaranteed stock for these products and a 2x1 promotion with free national shipping. Offer 24-hour automatic service, suggest relevant products, and ensure transfer to human service in situations that require analysis or customer dissatisfaction.
The assistant operates with a professional and direct tone, suggests products when appropriate, informs about payment methods and promotions, and transfers to human service via WhatsApp when the customer requests, shows dissatisfaction, asks for a special negotiation, or asks questions that require internal analysis.
The strategy of Human support applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure efficient and continuous service for e-commerce customers with different demands, maintaining quality and personalization even in automated service. Configuration of the WhatsPlaid assistant with features for human service activation, specific transfer rules, professional tone, product suggestions, and important information about payments and promotions.
How the flow of Human support works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of clear rules for transfer to human support
24-hour service fee for e-commerce
Effectiveness of automatic product suggestions to increase engagement
Need for transparent communication about payment methods and promotions
Evaluate customer feedback to improve automatic responses, expand integration with other platforms, and explore new customization features for the assistant.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.