Friendly WhatsApp assistant that boosts sales and qualifies leads for Galarex
Galarex implemented an assistant on WhatsApp for consultative sales, lead qualification, and efficient human support.
Purpose and outcome: Improved customer experience with fast, personalized service, efficient lead qualification, and human support triggered at the right moments, aligning Galarex’s in-store sales strategy with the digital WhatsApp channel.
How Galarex structured this operation on WhatsApp.
Galarex is a multi-store focused on offering quality products at affordable prices to the local community, prioritizing a simple, close, and convenient shopping experience, with an emphasis on in-person sales and local support. Drive sales through WhatsApp using a friendly, consultative approach, suggesting products when appropriate and ensuring human support in specific situations.
The assistant on WhatsApp qualifies leads by requesting an email, recommends products consultatively, interprets media sent by customers, and transfers the conversation to human support when the customer requests it, shows dissatisfaction, asks for a special negotiation, or asks questions that require internal analysis.
The strategy of Human support applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Provide a simple, personalized shopping experience via WhatsApp, combining automated sales with qualified human support for complex cases, without an obvious e-commerce storefront. Implement an assistant configured for consultative sales, automatic lead capture with a required email question, interpretation of submitted media, and specific rules for transfer to human support via WhatsApp with notifications and summaries for the internal team.
How the flow of Human support works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of clear rules for escalation to human support
Automatic lead scoring value for commercial efficiency
Benefit of a consultative tone to improve the customer experience
Utility of media interpretation to enhance support
Assess future integration with internal systems for data analysis and special pricing negotiation, as well as explore additional automations to optimize the sales and after-sales funnel locally.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.