Professional automated assistant for sales and post-sales: the Arizthea case
Arizthea set up a Whatsplaid assistant for automated customer service, sales consulting, and post-sale support integrated with Wix.
Purpose and outcome: Assistant configured for professional automated support that assists the customer during purchase and after-sales, improving the user experience and optimizing the support flow.
How Arizthea structured this operation on WhatsApp.
Arizthea is a Mexican online store that sells products using the Wix platform. Provide efficient automated support for questions, assistance during purchase, and after-sales support for order and delivery inquiries.
The assistant operates on WhatsApp with a professional and direct tone, answering questions and assisting with the purchase process via a sales consultant, who can finalize the order by requesting name, email and phone number. Post-sale support consults e-commerce information to address questions about orders and deliveries. Human support is triggered in cases of direct request, dissatisfaction, special requests or issues that require internal review.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure professional, efficient automated support that assists customers during purchase and provides post-sale support, maintaining quality and knowing when to route to human agents. Assistant configuration with sales consultant and post-sale support features, collection of essential data to complete purchases, handoff rules for human support in specific situations, and the ability to interpret images, audio, and links sent by the customer.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of clear handoff rules to human support
Value of the direct integration with the e-commerce platform for real-time queries
Need to collect essential data to complete orders automatically
Benefit of media interpretation to enrich customer service
Monitor the assistant's performance, adjust handoff rules based on customer feedback, and explore potential additional integrations to expand functionality.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.