Professional automated service for party e-commerce
Cotillon Rex configured a WhatsApp assistant with a sales consultant and post-sales support to improve automatic service in their Nuvemshop store.
Objective and result: Improvement in automatic service, with professional and direct responses, integrated support to e-commerce and human assistance activated only when necessary, optimizing the customer experience.
How Cotillon Rex structured this operation on WhatsApp.
Cotillon Rex is an Argentine online store specializing in party products, operating via Nuvemshop platform, aiming to improve customer service via WhatsApp. Implementing professional and direct automatic service to answer questions, assist in purchasing, and offer post-sale support, reducing the need for human assistance.
The WhatsApp assistant uses the Sales Consultant module to inquire about products and assist during the purchase, with a cart configured to finalize at checkout, requiring name, email, and phone. It also features the Post-Sale Support module to inquire about orders and deliveries. Transfer to human assistance occurs when the customer requests, shows dissatisfaction, asks for a special negotiation, or asks questions that require internal analysis.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Offer efficient and professional automatic service for a party products e-commerce, ensuring full support from questions to post-sale, without losing quality in human contact when necessary. WhatsApp assistant configuration with Sales Consultant and Post-Sale Support modules integrated with Nuvemshop, with a cart enabled to finalize at checkout and mandatory data collection, as well as rules for transfer to human assistance in specific situations.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of data collection to finalize sales
Value of direct integration with e-commerce platform
Need for clear rules for handoff to human
Benefit of a professional and direct tone in service
Monitor assistant performance for fine-tuning, evaluate the inclusion of new features such as image and link analysis, and expand integrations to other platforms.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.