Efficient automated support for questions and student assistance
Prepa Siglo Xxi implemented an automatic assistant on WhatsApp for professional and direct service, with forwarding to humans when necessary.
Objective and result: Improvement in the speed of student support, with quick responses and proper routing for cases requiring human analysis.
How Prepa Siglo Xxi structured this operation on WhatsApp.
Prepa Siglo Xxi is an educational institution in Mexico that aimed to optimize support for its students, especially for frequent questions and support via WhatsApp. Automate student support to respond to common questions professionally and directly, reducing the need for human intervention and speeding up support.
The assistant was configured to automatically answer frequently asked questions on WhatsApp with a professional tone. It has transfer rules for human support in cases of dissatisfaction, requests for special negotiations, or issues requiring internal analysis. It also interprets images, audios, and links sent by students for better understanding of questions.
The strategy of Imagens, audios e links applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Efficiently and automatically handle student questions via WhatsApp, ensuring quality and the possibility of escalation to human support when necessary. Implementation of a virtual assistant with resources to interpret media and specific rules for transfer to human support, as well as mandatory email collection for better follow-up.
How the flow of Imagens, audios e links works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of clear rules for transfer to human support
Value of media interpretation feature to enrich support
Need for a professional and direct tone for the educational audience
Evaluate integration with other educational platforms and expand the assistant's functionalities for support in enrollments and payments.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.