Commercial assistant that suggests products and offers post-sale support via WhatsApp
Ehraiz configured an assistant for sales and support via WhatsApp, integrating sales consulting and post-sale features.
Objective and result: Improvement in automated support via WhatsApp, with active support for sales and post-sales, providing a smoother and more efficient experience for Ehraiz customers.
How Ehraiz structured this operation on WhatsApp.
Ehraiz is an online store specializing in natural hair products, with sales and deliveries across Brazil, seeking to expand and speed up support and sales via WhatsApp. Increase WhatsApp sales through an assistant that suggests products and offers support, improving the customer experience and facilitating the purchase process.
The assistant operates with a commercial and persuasive tone, suggests products when appropriate, and conducts support in stages. It has rules to transfer the customer to human support in cases of specific orders, dissatisfaction, or special requests.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Configure an assistant capable of selling and providing efficient support via WhatsApp, maintaining a commercial tone and knowing when to escalate to human support for more complex cases. Configure the assistant with active features of Sales Consultant, Post-sale Support, and media interpretation, with clear rules for escalation to human support, as well as a persuasive and commercial tone to stimulate sales.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of combining sales and support in a single assistant
Relevance of clear rules for escalation to human support
Value of media interpretation to enrich support
Benefits of a commercial and persuasive tone to increase engagement
Monitor the assistant's performance for fine-tuning, expand integrations, and explore new features to further increase conversion and customer satisfaction.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.