Commercial automation and efficient support via WhatsApp for Makit Connect
Makit Connect implemented a WhatsApp assistant with sales, support, and human service to improve the customer experience.
Objective and result: Improvement in customer experience with automated commercial support and assistance, facilitating the purchase process and resolving doubts without loss of quality.
How Makit Connect structured this operation on WhatsApp.
Makit Connect offers digital services such as restaurant and photo editing, as well as online product sales on Camarões, with delivery and payment via OM and MOM. Increase sales through WhatsApp and improve customer support with post-sale support and human support when necessary.
The WhatsApp assistant suggests products during the conversation, captures and qualifies leads by requesting email, interprets images and sent audios, checks orders and deliveries, and transfers to human support in cases of dissatisfaction, special requests or technical doubts.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Serve customers quickly and personally who seek both products and digital services, ensuring efficient support and smooth transition to human support when necessary. Implementation of WhatsApp assistant with modules for sales, support, lead capture, and human support configured to respond automatically and transfer according to specific rules.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of clear rules for transfer to human support
Value of integrating multiple modules for a complete experience
Benefit of media interpretation for personalized support
Need to keep a commercial and persuasive tone aligned with the audience
Monitor the assistant's performance for fine-tuning transfer rules and expand integrations to other sales and payment platforms.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.