Professional assistant for sales and support in e-commerce
Compranorte implemented an automatic assistant with an integrated sales and post-sales support consultant on Nuvemshop.
Objective and result: An assistant capable of answering doubts and supporting the customer during purchase and post-sale, improving user experience and optimizing WhatsApp support.
How Compranorte structured this operation on WhatsApp.
Compranorte is an Argentine online store that sells products using the Nuvemshop platform. It aimed to improve customer service via WhatsApp by automating responses to common doubts and post-sales support. Offering professional and direct automated support to answer questions, assist in purchasing, and provide post-sales support, with transfer to human support when necessary.
The assistant was configured to operate on WhatsApp with a professional tone. It has active modules for Sales Consultant for product inquiries and Post-sales Support for order and delivery inquiries. Handoff rules to human support include explicit orders, dissatisfaction, special requests, or questions requiring internal analysis.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Automatically and efficiently serve customers seeking information about products and order status, without losing quality in support and knowing when to transfer to human. Implementation of the assistant with specific modules for sales and post-sales, professional tone, and well-defined transfer rules for cases requiring human support.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of specialized modules for different stages of the customer journey
Need for clear rules for transfer to human support
Value of direct integration with e-commerce platform for updated data
Monitor the assistant's performance, adjust handoff rules based on feedback, and explore integration with new features to expand functionalities.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.