Integrated WhatsApp assistant for sales and post-sale support in an online tissue store
Guaritore Lenços implemented a WhatsPlaid assistant for automated service, sales consulting, and post-sale support integrated with e-commerce via wppmarketing.
Objective and result: Improvement in customer experience with efficient automated service, agile post-sale support, and assistance in the purchase journey, maintaining professional communication and reducing the need for human intervention in simple cases.
How Lenços Guaritore structured this operation on WhatsApp.
Guaritore Lenços is an online store specialized in selling tissues, using the wppmarketing platform to manage its e-commerce and communication via WhatsApp. Automate customer service to answer questions, assist in choosing and purchasing products, and provide efficient post-sale support, maintaining a professional and direct tone.
The assistant operates on WhatsApp with features that interpret images, audios, and links sent by customers, consults e-commerce products to assist during purchase, checks orders, and provides post-sale support. The assistant responds automatically and transfers to human service in cases of dissatisfaction, requests for special negotiations, or questions requiring internal analysis.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure quick and efficient service for questions and support in a niche online store, maintaining quality and professionalism, and integrating the assistant with the existing e-commerce system. Configure the WhatsPlaid assistant with modules to interpret media, consult products and orders, establishing rules for transfer to human service in specific situations, all integrated with wppmarketing.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of integration between the assistant and e-commerce platform
Value of a professional and direct tone to maintain service quality
Need for clear rules for transfer to human support
Effectiveness of using multiple modules for comprehensive coverage of service
Monitor the assistant's performance, adjust flows based on customer feedback, and explore new integrations to expand functionalities and customize service.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.