Assistant configured for efficient sales and support on WhatsApp: the LÚmen Luxos case
LÚmen Luxos has integrated an assistant into WhatsApp to suggest products, capture leads, and provide post-sale support, optimizing the shopping experience.
Purpose and outcome: Improvement in the shopping experience via WhatsApp with automated service, effective data capture for registration, and swift support, optimizing the sales process and customer relationships for LÚmen Luxos.
How LÚmen Luxos structured this operation on WhatsApp.
LÚmen Luxos is a Brazilian online store specialized in women's footwear and accessories, with a diverse portfolio and sales in both retail and wholesale, using the Wix platform for its e-commerce. Increase sales via WhatsApp, provide efficient support, and capture qualified leads to improve relationships with customers.
The assistant operates on WhatsApp by suggesting products individually with images, collecting essential customer information (email, city, and CPF) for registration, assisting in completing the cart with personal data collection, and providing post-sales support by checking orders and deliveries. Human support is engaged according to specific rules.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure a personalized and efficient shopping experience via WhatsApp, maintaining an automated sales flow and integrated after-sales support without compromising customer service quality. Assistant configuration with multiple active modules: sales advisor for suggesting and completing purchases, lead capture with mandatory questions, after-sales support for order follow-up, and integration with Wix for real-time product and customer information lookup.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of sending images before the description for engagement
Value of capturing essential data for registration and delivery
Need for clear rules for transfer to human support
Benefits of integration with Wix platform for real-time querying
Monitor the assistant's performance for fine-tuning, expand the knowledge base for more comprehensive support, and explore new integrations to enhance the customer experience.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.