Consultative assistant that drives sales and post-sales support via WhatsApp
Belashape configured a WhatsApp assistant for consultative sales of natural supplements, with integrated human support and post-sale assistance.
Objective and result: Capable assistant to guide the customer from diagnosis to purchase closure in a consultative manner, with integrated post-sales support and human support triggered at the right moments, improving the customer experience and optimizing the commercial process.
How Belashape structured this operation on WhatsApp.
Belashape is a Brazilian company that sells natural supplements for healthy weight loss, with an online store on the Nuvemshop platform, focused on the female audience. Increase sales of natural supplements via WhatsApp, offering consultative, personalized, and agile support, as well as post-sales support and transfer to human support when necessary.
The assistant starts the conversation with open questions to understand the customer's needs, performs a diagnosis to identify the real pain, presents suitable products with clear explanations, handles objections with prepared responses, and closes the sale by directing to the website or WhatsApp for finalization. The assistant also offers post-sales support and transfers to human support in cases of dissatisfaction, technical questions, or special requests.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Create an automated service that is consultative, agile, and capable of handling common objections, as well as ensuring a human experience when necessary, without losing focus on efficient sales and support. Detailed configuration of the assistant with a step-by-step service script, use of the Sales Consultant feature to recommend products based on the customer's profile, integration with post-sales support for order inquiries, and an activated Human Support module with rules for automatic transfer and email notifications.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of a structured script for consultative sales
Value of integration between automated sales and human support
Efficiency of a professional and direct tone for supplement customers
Need for clear rules for transfer and support
Monitor the assistant's performance for adjustments in the script and transfer rules, expand the knowledge base to support frequent questions, and explore new integrations to improve the buying and post-sale experience.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.