WhatsApp assistant integrated with e-commerce for sales and post-sales: the Ku Roa eCommerce case
Ku Roa eCommerce has set up a friendly WhatsApp assistant that suggests products and provides after-sales support, connected to Nuvemshop.
Purpose and outcome: Improved customer interaction via WhatsApp, streamlining the purchase journey and post-sale support with personalized and efficient service.
How Ku Roa eCommerce structured this operation on WhatsApp.
Ku Roa eCommerce is an Argentinian online store specializing in electronics, audio and video, offering a variety of products for direct purchase via Nuvemshop. Increase sales through WhatsApp and improve the customer experience with consultative service and post-sale support.
The assistant on WhatsApp operates with a friendly, consultative tone, suggesting products according to the conversation and handling inquiries about orders and deliveries. It has rules to escalate service to human agents in cases of dissatisfaction, special requests, or complex questions. It also interprets media sent by customers to provide better support.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Provide efficient, consultative service via WhatsApp to assist customers with purchases and inquiries while maintaining quality and responsiveness in support. Set up an assistant with multiple active modules: Sales Consultant to suggest products, Post-Sales Support for order and delivery inquiries, and media interpretation. Define clear rules for escalation to human agents in critical situations.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of direct integration with the e-commerce platform
Value of clear rules for human transfer
Consultative support benefit for online sales
Utility of media interpretation for support
Monitor assistant performance for fine-tuning, expand integration with other channels, and explore automations for special offers.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.