WhatsApp assistant integrated with e-commerce for sales and post-sale support.
Ku Roa eCommerce configured a friendly WhatsApp assistant that suggests products and offers post-sale support, connected to Nuvemshop.
Objective and result: Improvement in customer interaction via WhatsApp, facilitating the purchase journey and post-sale support, with personalized and efficient service.
How Ku Roa eCommerce structured this operation on WhatsApp.
Ku Roa eCommerce is an Argentine online store specializing in electronics, audio, and video, offering a variety of products for direct purchase via Nuvemshop. Increase sales through WhatsApp and enhance the customer experience with consultative service and post-sale support.
The WhatsApp assistant operates with a friendly and consultative tone, suggesting products according to the conversation and making inquiries about orders and deliveries. It has rules to transfer service to humans in cases of dissatisfaction, special requests, or complex doubts. It also interprets media sent by customers for better support.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Offer efficient and consultative service via WhatsApp that assists customers in their purchases and doubts, maintaining quality and agility in support. Configuration of an assistant with multiple active modules: Sales Consultant to suggest products, Post-sale Support for order and delivery inquiries, and media interpretation. Clear rules for transfer to human support in critical situations.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of direct integration with the e-commerce platform.
Value of clear rules for human transfer.
Benefit of consultative service for online sales.
Utility of media interpretation for support.
Monitor the assistant's performance for fine-tuning, expand integration with other channels, and explore automations for special negotiations.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.