WhatsPlaid Assistant optimizes Millex India’s post-sale support and service
Millex India implemented an automated assistant to streamline inquiries and support in agro-industrial machinery.
Objective and result: Improvement in service agility and customer satisfaction, with efficient support and reduction of human intervention in routine issues.
How the company structured its operation on WhatsApp.
Millex India is an Indian B2B platform that manufactures and distributes machinery and parts for agro-industrial mills, serving companies and SMEs with door-to-door delivery and 24-hour support, as well as exporting to various countries. Automate customer service to answer frequent questions, provide efficient post-sale support, and escalate cases requiring human analysis.
The assistant is configured to operate on WhatsApp, with a professional and direct tone, answering questions about products and orders. It has clear rules for transfer to human support in cases of dissatisfaction, special requests, or complex technical issues, as well as sending notifications and summaries via email for follow-up.
The strategy applied to achieve the goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Quick and efficient support for a large volume of B2B clients with technical questions and specific needs, maintaining quality in support and scalability in service. Implementation of WhatsPlaid assistant with configuration to respond automatically, integrated post-sale support with e-commerce, and rules for immediate escalation to human agents in critical situations.
How this operation works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of clear rules for human handoff
Value of 24h support for B2B clients
Benefit of integration with e-commerce system
Need for a professional and direct tone in support
Expand integration with other modules to include sales consultant functionalities and order analysis, as well as enhance the assistant's knowledge base for greater autonomy.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.