Nordico automates customer service and support via WhatsApp with a professional assistant
Nordico implemented an automated assistant for inquiries and post-sale support in a WhatsApp-based marketing SaaS.
Purpose and outcome: Nordico has started offering professional, direct automated support via WhatsApp, enhancing the customer experience and streamlining technical and commercial support.
How Nordic structured this operation on WhatsApp.
Nordico offers digital marketing software and needed to automate WhatsApp support to speed up customer service and answer clients' questions. Automate customer service to respond to inquiries and provide efficient post-sale support, reducing the need for human intervention.
The assistant operates on WhatsApp with a professional and direct tone, answering questions and checking order and delivery information. It follows rules to transfer the conversation to a human agent when the customer requests it, expresses dissatisfaction, asks for special negotiation, or asks questions that require internal review.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure efficient automated support for SaaS customers via WhatsApp while maintaining quality and professionalism, and determine when to escalate to human agents. Configure the assistant with Sales Consultant and Post-Sales Support modules, clear escalation rules for human intervention, and integration with the WppMarketing platform for order and product lookup.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of clear rules for escalation to human support
Value of the integration with e-commerce systems for after-sales support
The benefit of a professional, direct tone for marketing SaaS
The usefulness of multimedia interpretation for enhancing service
Expand the assistant's capabilities to include special negotiation and more automated internal analysis, as well as improve the interpretation of uploaded media.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.