Nordico automates support via WhatsApp with a professional assistant
Nordico implemented an automatic assistant for questions and post-sale support in SaaS marketing via WhatsApp.
Summary: Nordico now offers professional and direct automated support via WhatsApp, improving customer experience and optimizing technical and commercial support.
A feature connected to the customer's real routine.
Nordico offers digital marketing software and needed to automate customer service via WhatsApp to streamline support and clarify customer doubts.
The assistant operates on WhatsApp with a professional and direct tone, answering questions and consulting order and delivery information. It has rules to transfer support to a human when the customer requests, shows dissatisfaction, asks for a special negotiation, or asks questions that require internal analysis.
The project transforms conversation into an operational process.
The case shows the objective, module used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient automatic support for SaaS customers via WhatsApp, maintaining quality and professionalism, and knowing when to transfer to human support. Assistant configuration with modules for Sales Consultant and Post-sale Support, clear transfer rules to human support, and integration with WppMarketing platform for order and product inquiries.
How it works for the customer.
The page translates the usage flow into a clear public narrative, without the feel of an internal manual.
Next steps of the setup.
Importance of clear rules for transfer to human support
Value of integration with e-commerce systems for post-sale support
Benefit of a professional and direct tone for marketing SaaS
Usefulness of multimedia interpretation to enrich support
Expand assistant functionalities to include special negotiation and more automated internal analysis, as well as improve interpretation of sent media.
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