Assistant configured for prompt and professional service at Amorelli Moda
Amorelli Moda implemented an automated assistant for inquiries and human support via WhatsApp, integrating with Nuvemshop.
Purpose and outcome: Improved customer experience with fast, accurate responses, human support efficiently engaged when needed, and service aligned with Amorelli Moda’s brand profile.
How Amorelli Moda structured this operation on WhatsApp.
Online store specialized in women's fitness fashion, selling products via the Nuvemshop platform and requiring prompt, professional support for inquiries and assistance. Automate customer service to answer frequently asked questions and escalate to human agents in specific cases, improving user experience and support efficiency.
The assistant operates on WhatsApp with a professional and direct tone, answering questions about products, exchange and return policies, privacy, and order tracking. Transfer to human support occurs when the customer requests it, shows dissatisfaction, asks for special negotiation, or asks questions that require internal review. The human support channel is configured for the number +55 83 99929-3597, with chat disabled to prioritize contact via WhatsApp.
The strategy of Human support applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure fast, efficient support for a variety of inquiries from fitness-fashion e-commerce customers, maintaining quality and the option for human assistance when necessary. Implement the Whatsplaid assistant configured to answer frequently asked questions in a professional tone, interpret submitted media, and escalate to human support according to defined rules, integrating the channel with the support team's WhatsApp.
How the flow of Human support works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of clear rules for escalation to human support
Professional tone value for the target audience
Benefit of integration with Nuvemshop platform for accurate information
Usefulness of the media interpretation feature for better support
Evaluate user feedback to improve the assistant's response base, expand integration with other platforms, and add additional features according to customer demand.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.