Automated support and integrated sales assistant for Wix: the Gebr. Rettberg Gmbh case
Gebr. Rettberg Gmbh set up a Whatsplaid assistant for professional customer service and sales support on the Wix e-commerce site.
Purpose and outcome: Automated support that answers questions, helps complete purchases, and provides post-sale support, improving the customer experience and optimizing the sales flow.
How Gebr. Rettberg Gmbh structured this operation on WhatsApp.
Gebr. Rettberg Gmbh is a German company that operates an online store using the Wix platform to sell its products. Automate customer service, answer questions and assist during the purchase process, as well as provide efficient post-sale support.
The assistant has been configured to operate with a professional and direct tone, answering questions and acting as a sales consultant that looks up products in the e‑commerce store. The cart is set to complete at checkout, requiring the customer's name, email and phone. After‑sales support allows order and delivery inquiries. Human support is triggered in cases of explicit request, dissatisfaction, special negotiations or questions that require internal review.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Provide efficient, professional automated support that assists the customer during purchase and after-sales, while respecting the need for human intervention in complex cases. Configuration of the Whatsplaid assistant with active sales consultant and after-sales support modules, integration with Wix, collection of essential checkout data, and handoff rules to human support when necessary.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of integrating the assistant directly with the e-commerce platform for up-to-date data.
Need for clear rules for transitioning to human support to maintain customer satisfaction.
Collecting essential data at checkout makes the purchase and follow-up contact easier.
Monitor assistant performance, adjust responses and human support rules based on customer feedback, and explore new integrations to expand functionality.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.