Automated service with product suggestions and efficient support via WhatsApp
Tecno Barber implemented WhatsApp assistant for commercial service, suggesting products and transferring to human when necessary.
Objective and result: Improvement in customer experience with fast and automated service, relevant product suggestions, effective support, and guaranteed human service in critical cases, optimizing the sales and post-sales process.
How Tecno Barber structured this operation on WhatsApp.
Tecno Barber is a small company in the Dominican Republic that sells products and accessories for cell phones, operating in the beauty and aesthetics segment, especially barbering. It aimed to improve customer service via WhatsApp with automation and efficient support. Implementing automated commercial service with product suggestions, capturing qualified leads, and transferring to human service in specific cases to enhance customer experience and increase sales.
The WhatsApp assistant automatically responds to customer inquiries with a commercial and persuasive tone, suggests products when applicable, captures and qualifies leads by requesting email, offers post-sale support by checking orders and information, and transfers to human service when requested by the customer, shows dissatisfaction, or has technical issues.
The strategy of Human support applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Efficient and personalized customer service via WhatsApp, suggesting suitable products and providing post-sale support without losing quality or speed, and ensuring human service when necessary. Configure the assistant with modules for leads, sales consulting, post-sale support, and human service with rules for automatic transfer in specific situations, as well as collecting essential information for qualification and closing sales through the chat itself.
How the flow of Human support works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of clear rules for transfer to human service to maintain quality
Value of lead capture for qualification and continued contact
Benefits of integrating multiple modules to cover the entire service and sales cycle
Need for a commercial and persuasive tone to stimulate sales via chat
Monitor the assistant's performance, adjust flows to expand automation and customization, and explore future integrations to expand functionalities and further improve the customer experience.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.