Intelligent assistant for sales and after-sales at Bendita Joaquina
Bendita Joaquina set up an assistant on WhatsApp for automated customer service, sales consulting, and post-sale support, integrating it with their e-commerce.
Purpose and outcome: Improved customer experience with fast responses and continuous support during and after purchase, while keeping human assistance available for specific cases.
How Blessed Joaquina structured this operation on WhatsApp.
Bendita Joaquina is a Brazilian online women's fashion store offering dresses, sets, jumpsuits and blouses. It operates through an e-commerce integration with the WPPMarketing platform. Automate customer service to answer questions, assist with the purchase process and provide post-sale support, ensuring a fast and professional experience.
The assistant operates on WhatsApp with a professional, direct tone, answering questions and assisting with product inquiries from the e-commerce store. It is integrated with the shopping cart to complete orders and to check order and delivery information. Human support is engaged in cases of explicit request, dissatisfaction, special requests, or issues that require internal review.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Provide swift and efficient service for women's fashion customers, reducing the need for human intervention without compromising support quality or sales completion. Implement an automated assistant on WhatsApp with modules for a sales consultant and post-sales support, configured to collect essential data, finalize purchases, and escalate to human agents when necessary.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of setting clear rules for escalation to human support
Need to collect essential data to complete sales
Value of direct integration with e-commerce platform for increased agility
Effectiveness of a professional, direct tone for the target audience
Assess expanding the assistant's capabilities to include personalized recommendations and purchase behavior analysis, as well as enhancing integration with internal systems for greater automation.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.