Intelligent sales and post-sales assistant at Bendita Joaquina
A Bendita Joaquina configured a WhatsApp assistant for automatic service, sales consulting, and post-sale support, integrating with their e-commerce.
Objective and result: Improving the customer experience with quick responses and continuous support during and after purchase, keeping human assistance available for specific cases.
How Blessed Joaquina structured this operation on WhatsApp.
Bendita Joaquina is a Brazilian online store specializing in women's fashion, offering dresses, sets, jumpsuits, and blouses. It operates via e-commerce integrated with the WPPMarketing platform. Automate customer service to answer questions, assist in the purchase process, and provide post-sale support, ensuring a swift and professional experience.
The assistant operates on WhatsApp with a professional and direct tone, answering questions and consulting products from the e-commerce. It has integration with the shopping cart to complete orders and check order and delivery information. Human support is triggered in cases of explicit requests, dissatisfaction, special orders, or issues requiring internal analysis.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Provide quick and efficient service for women's fashion customers, reducing the need for human intervention without losing support quality and sales closing. Implementation of an automated WhatsApp assistant with modules for sales consulting and post-sale support, configured to collect essential data, finalize purchases, and escalate to human support when necessary.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of setting clear rules for escalation to human support
Need to collect essential data to complete sales
Value of direct integration with e-commerce platform for agility
Efficiency of the professional and direct tone for the target audience
Evaluate expanding the assistant's resources to include personalized recommendations and purchase behavior analysis, as well as improving integration with internal systems for greater automation.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.