WhatsApp assistant integrated with Wix e-commerce for sales and support in photography and courses: the case of 93m.style
93m.style uses the Whatsplaid assistant for sales and support via WhatsApp, integrating Wix e-commerce and a sales consultant.
Purpose and outcome: Improved customer experience with fast, targeted responses, streamlined sales and support processes, and guaranteed human assistance in critical situations.
How 93m.style structured this operation on WhatsApp.
93m.style is a professional brand for commercial and pet photography and photography courses in Hong Kong, with a Wix e-commerce site for selling services and courses. Facilitate sales and support via WhatsApp, improving the customer experience and streamlining the purchase and service process.
The assistant operates in three main stages, using a professional and direct tone, suggesting products when appropriate, collecting name, email and phone number to complete orders via Wix checkout, and referring to human support in cases of dissatisfaction, special requests or complex questions.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Efficiently handle customers interested in photography and courses via WhatsApp, ensuring qualified sales and prompt support while maintaining personalization and professionalism. Configure the Whatsplaid assistant with Sales Consultant and Post-Sales Support modules, integrate with Wix, collect essential checkout data, and define rules for escalation to human agents when necessary.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of clear rules for escalation to human support
Direct integration value with e-commerce platform
Effectiveness of a professional, direct tone for an audience of photography and courses
Need to collect essential data to facilitate sales
Monitor assistant performance, adjust flows based on user feedback, and explore new integrations to expand functionality.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.