Professional WhatsApp customer service automation for a marketing agency: the A Otra Cosa case
Otra Cosa has set up a Whatsplaid assistant for automated support, featuring product lookup, after-sales support, and multimedia interpretation.
Purpose and outcome: Professional and efficient automated service with fast, accurate responses, multimedia support, and integration with the sales and after-sales system, improving customer experience and optimizing the agency's service workflow.
How A Otra Cosa structured this operation on WhatsApp.
Otra Cosa is a marketing and advertising agency in Argentina that sought to automate customer service via WhatsApp, answering questions and assisting in the purchase process without making direct sales. Provide professional, direct automated support to answer queries, interpret multimedia content sent by customers, and support product and after-sales inquiries, with escalation to human agents when necessary.
The assistant has been configured with a professional and direct tone, using capabilities to interpret images, audio, and links, as well as sales consultant and post-sale support modules integrated with the WppMarketing e-commerce system. Escalation rules for human assistance have been established for cases of dissatisfaction, special requests, or complex questions.
The strategy of AI for sales applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Automate customer service professionally and efficiently by answering a variety of inquiries and interpreting different types of content sent via WhatsApp, without performing direct sales, while maintaining the option for human assistance when necessary. Configure the Whatsplaid assistant with active features for interpreting images, audio, and links, sales consultant and post-sales support modules integrated with the e-commerce platform, and specific rules for escalation to human agents in critical situations.
How the flow of AI for sales works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of integrating multiple features for comprehensive service.
Need for clear rules for escalation to human support.
Value of a professional, direct tone to maintain communication quality.
Monitor assistant performance for fine-tuning, explore new integrations, and expand automation capabilities to cover other areas of the agency's customer service and marketing.
Want to set up a similar operation on your company's WhatsApp Business?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.