Professional automation of customer service via WhatsApp for marketing agency
A Otra Cosa configured a WhatsPlaid assistant for automatic atendimento, with features for product inquiry, post-sale support, and multimedia interpretation.
Objective and result: Professional and efficient automatic service, with quick and accurate responses, multimedia support and integration with sales and post-sales systems, improving customer experience and optimizing the agency's service flow.
How Something Else structured this operation on WhatsApp.
Otra Cosa is a marketing and advertising agency in Argentina that sought to automate customer service via WhatsApp, answering doubts and assisting in the purchase process without making direct sales. Offering professional and direct automatic service to answer questions, interpret multimedia contents sent by customers and support inquiries about products and post-sales, with routing to human service when necessary.
The assistant was configured with a professional and direct tone, using resources to interpret images, audios and links, sales consultant modules and post-sales support integrated with the WppMarketing e-commerce system. Transfer rules to human service were defined for cases of dissatisfaction, special requests or complex doubts.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Automate customer service professionally and efficiently, answering various doubts and interpreting different types of content sent via WhatsApp, without making direct sales, and maintaining the possibility of human service when necessary. WhatsPlaid assistant configured with active resources for interpreting images, audios and links, sales consultant modules and post-sales support integrated with e-commerce, as well as specific rules for transfer to human service in critical situations.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of integrating multiple resources for comprehensive service.
Need for clear rules for transfer to human service.
Value of a professional and direct tone to maintain communication quality.
Monitor the assistant's performance for fine-tuning, explore new integrations and expand automation resources to cover other areas of the agency's service and marketing.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.