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Professional assistant for support and sales at Cityogini

Cityogini implemented an automated assistant on WhatsApp for customer service and support in its Wix yoga products store.

E-commerce Sales Consultant After-sales Support WhatsApp Wix Atendimento Automático

Purpose and outcome: Improved customer service with fast, accurate responses, efficient support during purchase and after-sales, and assurance of human assistance when needed.

How Cityogini structured this operation on WhatsApp.

Cityogini is an Indian online store that sells yoga products, using the Wix platform for its e-commerce. Provide professional, direct automated support to answer customer questions, assist the purchase process, and deliver post-sale support.

The assistant answers customer questions via WhatsApp, acts as a sales consultant by consulting the Wix catalog, assists with the checkout process by requesting name, email and phone number, and provides after‑sales support by checking orders and deliveries. Handover to a human agent occurs in cases of explicit request, dissatisfaction, special requests or complex questions.

01 Professional and direct automated support
02 Sales consulting integrated with the Wix catalog
03 Post-sales support with order and delivery inquiry
04 Transfer to human support in specific cases

The strategy of AI for sales applied to the company's objective.

See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.

Ensure efficient, professional customer support for a niche online store while maintaining information quality and security, and know when to escalate to human agents. Configure the assistant with a professional, direct tone; enable the sales advisor with checkout completion; collect essential data; integrate with Wix to query orders and deliveries; and implement handoff rules for critical cases.

How the flow of AI for sales works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team fit into the journey.

01
The customer interacts via WhatsApp with the assistant Entry point of the journey configured by the company.
02
The assistant answers questions and helps with purchases by consulting the Wix catalog Step connected to the objective and the conversation history.
03
Ask for name, email, and phone to complete the order Step connected to the objective and the conversation history.
04
Provides after-sales support by looking up order information Step connected to the objective and the conversation history.
05
Escalates to human support when necessary Step connected to the objective and the conversation history.

Next steps for this operation.

Importance of clear rules for escalation to human support

Amount for collecting basic data to securely complete the order

Benefit of direct integration with the Wix platform for real-time lookup

Professional, direct tone efficiency for e-commerce audiences

Monitor assistant performance, adjust flows based on user feedback, and explore new integrations to expand functionality.

Want to set up a similar operation on your company's WhatsApp Business?

Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.

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