WhatsPlaid Assistant optimizes customer service and support at Nivalli Cosméticos e-commerce
Nivalli Cosméticos implemented the WhatsPlaid assistant for automated customer service, sales consulting, and after-sales support integrated with Nuvemshop.
Purpose and outcome: Improved customer experience with fast, automated service, efficient support during purchase and post-sale, and optimization of the service flow with intelligent transfers to human agents.
How Nivalli Cosmetics structured this operation on WhatsApp.
Nivalli Cosméticos is an online cosmetics store operating on the Nuvemshop platform, looking to improve customer service and support via WhatsApp. Automate customer service to answer questions, assist with purchases, and provide after-sales support, reducing the need for human assistance and speeding up the process.
The assistant has been configured to operate on WhatsApp with a professional and direct tone, answering questions and helping the customer during the purchase using the Sales Advisor module. The cart requires mandatory collection of name, e-mail and phone number to complete the purchase. The After-Sales Support module checks orders and deliveries. Escalation rules for human assistance are triggered in cases of explicit request, dissatisfaction, requests for special negotiation, or complex questions.
The strategy of Sales Consultant applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Efficiently serve e-commerce cosmetics customers via WhatsApp by answering frequently asked questions, assisting with purchases, and providing post-sale support without overburdening the human team. Implementation of the WhatsPlaid assistant with built-in features for product lookup, cart management, and post-sale support, configured to collect essential data and escalate to human agents when necessary.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of collecting essential data to complete the purchase
Clear handoff rules ensure quality of service
Integration with e-commerce platform improves customer experience
Monitor assistant performance, adjust workflows based on customer feedback, and explore new integrations to expand automated support capabilities.
Want to set up a similar operation on WhatsApp?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.