Assistant configured for professional sales and support via WhatsApp
Maquimp uses a WhatsApp assistant for sales, questions, and efficient human support.
Objective and result: Assistant set up to handle inquiries, qualify leads, and forward to human support according to rules, providing a professional sales and support flow through WhatsApp.
How Maquimp structured this operation on WhatsApp.
Company with over 25 years in the market of products for identification, signaling, and industrial security, serving clients throughout Brazil with headquarters in São Paulo. Facilitates sales via WhatsApp by answering questions, capturing contacts, and providing human support when necessary.
The assistant responds to inquiries professionally and directly, captures the customer's email for qualification, offers product consultation, and assists in order completion by collecting name, email, and phone. When the customer requests human support, shows dissatisfaction, or asks questions requiring internal analysis, the conversation is transferred to a WhatsApp agent with email notifications and interaction summaries.
The strategy of Sales Consultant applied to the company's goal.
See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.
Serve customers with quick and accurate responses, qualify leads, and ensure human support when necessary, without compromising service quality. Implementation of the assistant with modules for sales consulting, lead capture, knowledge base, and human support configured with specific rules for transfer and notifications, as well as collecting essential data for order completion.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team come into the journey.
Next steps of this operation.
Importance of clear rules for transfer to human support
Value of collecting essential data for customer qualification
Benefit of integrating multiple modules for comprehensive support
Need to maintain a professional and direct tone for the industrial audience
Monitor assistant performance, adjust responses and rules based on customer feedback, and explore future integrations to expand functionalities.
Want to structure a similar operation on WhatsApp?
Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.