Professional automated service for e-commerce of tricopigmentation
Beeutyline implements an automatic assistant on Wix to answer questions and improve support.
Summary: Improvement in customer service with quick and professional automatic responses, as well as an efficient flow for human forwarding when necessary.
A feature connected to the customer's real routine.
Beeutyline is an Italian company specialized in professional tricopigmentation, offering training, pigments, and innovative tools via the Wix online store. It aimed to automate customer service to improve the customer experience and speed up responses. Implementing an automatic assistant that responds to frequently asked questions professionally and directly, with forwarding to human support in specific situations.
The assistant was configured to operate in five steps, with a professional and direct tone, responding only to questions and requiring an email in module 2. The transfer to human support occurs when the customer requests service, shows dissatisfaction, requests a special negotiation, or asks questions that require internal analysis.
The project transforms conversation into an operational process.
The case shows the objective, module used, and experience created on WhatsApp, without relying on internal metrics.
Automate service while maintaining quality and professionalism, ensuring questions are properly answered and complex cases are forwarded to human support. Assistant configured in 5 steps, with mandatory questions (email), behavior restricted to answering questions, and clear rules for transfer to human support, integrated with Beeutyline's Wix site.
How it works for the customer.
The page translates the usage flow into a clear public narrative, without the feel of an internal manual.
Next steps of the setup.
Importance of clear rules for transfer to human support
Value of information collection for lead qualification
Need for an appropriate tone to maintain professionalism
Monitor assistant performance for fine-tuning, expand features to include responses about specific products, and integrate new functionalities as needed.
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