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Integrated WhatsApp assistant to boost sales and post-sale support

Adolfo Impresiones configured a commercial assistant on WhatsApp to suggest products, capture leads, and offer post-sale support.

E-commerce Sales Consultant Leads After-sales Support WhatsApp Commercial Assistant

Objective and result: Improvement in WhatsApp support with quick responses, product suggestions aligned with customer interests, and efficient post-sale support, providing a smoother and more satisfying shopping experience.

How Adolfo Impresiones structured this operation on WhatsApp.

Adolfo Impresiones is an online store in Chile that offers planners, coloring books with popular characters, birthday kits, and personalized items, with nationwide delivery and online payment. Increase sales via WhatsApp, facilitating the shopping journey with product suggestions and agile support, as well as offering efficient post-sale support.

The assistant operates in five steps, with a commercial and persuasive tone, suggesting products when relevant, capturing and qualifying leads by requesting email, and conducting order and delivery inquiries. The system directs to human support in cases of dissatisfaction, special orders, or complex questions.

01 Automatic suggestion of relevant products
02 Lead capture and qualification with email collection
03 Post-sale support for order and delivery inquiries
04 Efficient routing to human assistance when necessary

The strategy of Sales Consultant applied to the company's goal.

See how challenge, setup, and resources connect to transform conversations into a customer service, sales, marketing, or support operation.

Provide efficient and personalized support to customers via WhatsApp, offering relevant suggestions, capturing qualified contacts, and supporting post-purchase questions without compromising service quality. Implementation of the WhatsPlaid assistant with active sales consulting features, lead capture via mandatory email question, integrated post-sale support, and rules for escalation to human support in critical situations.

How the flow of Sales Consultant works on WhatsApp.

Follow the steps used by the company and understand where AI, data, and the team come into the journey.

01
The assistant interacts with the customer in five steps on WhatsApp Entry point of the journey configured by the company.
02
Suggests catalog products according to the conversation context Step connected to the goal and conversation history.
03
Automatically requests email for lead qualification Step connected to the goal and conversation history.
04
Checks order and delivery status for post-sale support Step connected to the goal and conversation history.
05
Forward to human support in cases of dissatisfaction or special requests Step connected to the goal and conversation history.

Next steps of this operation.

Importance of automatic lead capture for contact qualification

Value of integration between sales and support to improve customer experience

Relevance of clear rules for transition to human support

Efficiency of a commercial and persuasive tone to encourage purchases via WhatsApp

Monitor the assistant's interaction for fine-tuning, explore future integrations for automating internal processes, and expand customization resources for support.

Want to structure a similar operation on WhatsApp?

Use this case as a reference to combine AI agents, company data, automations, and human control according to your operation's goal.

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