Professional automated assistant for cosmetics e-commerce
D´bella Cosméticos has integrated an assistant on WhatsApp that automates sales support and consulting, streamlining the purchasing process and post-sale support.
Purpose and outcome: Improved customer experience with fast, accurate service, automated support for questions and orders, and efficient routing to human assistance when needed.
How D´bella Cosmetics structured this operation on WhatsApp.
D´bella Cosméticos is an online cosmetics store using the Nuvemshop platform for online sales, seeking to improve customer service and support via WhatsApp. Automate customer service to answer questions, assist with product purchases, and provide post-sale support, maintaining a professional and direct tone.
The assistant automatically responds to customers' inquiries, consults the product catalog to assist with purchases, checks order and delivery statuses, and forwards to human support when the customer requests it, expresses dissatisfaction, or asks questions that require internal review.
The strategy of Sales Consultant applied to the company's objective.
See how challenge, setup, and features connect to transform conversations into a customer service, sales, marketing, or support operation.
Ensure efficient, professional customer service that answers questions, assists with sales and post-sales support, while maintaining personalization and direct integration with the e-commerce system. Implementation of a virtual assistant on WhatsApp with configurable modules for sales consulting and post-sales support, integrated with the Nuvemshop platform, with handoff rules for human assistance in specific cases.
How the flow of Sales Consultant works on WhatsApp.
Follow the steps used by the company and understand where AI, data, and the team fit into the journey.
Next steps for this operation.
Importance of direct integration with the e-commerce platform for accurate responses
Clear rules for transferring to human support improve the customer experience
Collecting essential data at checkout makes contacting and follow-up easier
Evaluate adding new features to expand interaction, such as product image uploads and integration with other platforms, and continuously monitor the assistant’s performance for adjustments.
Want to set up a similar operation on WhatsApp?
Use this use case as a reference to combine AI agents, company data, automations, and human oversight according to your operation's goals.